About Us

EYE BUY ART is an online photography gallery that makes it easy to collect award-winning, fine art photographs by rising stars on the emerging art scene – without burning a hole in your pocket. Our idea is simple: make art affordable so more people can own it. EYE BUY ART de-mystifies the experience of collecting art, and represents artists who are on the cusp of significant growth, and have been vetted by high-profile juries and our curatorial advisors as the “one’s to watch out for”.

Our partners have included Fairmont Hotels & Resorts, Aeroplan, The Beaverbrook Art Gallery of New Brunswick, the Art Gallery of Ontario (Art Rental), and The Drake Hotel. Since we launched in December 2009, we have shipped prints to over 25 countries including Canada, the US, the UK, Mexico, China, Denmark, Sweden, Spain, Switzerland, Belgium, France, Germany, Austria, Brazil, Argentina, New Zealand, Australia, the Carribean and counting!

Founder Emily McInnes was one of twelve women selected among over 1,500 global applicants by author and marketing expert Seth Godin, to attend a private workshop at his office in New York for “Women Entrepreneurs Who Make a Difference”. Since our launch in 2009 we have been featured in Springwise, Brainpickings, The Toronto Star, Style at Home (cover); House & Home, Real Simple, Bombardier’s Experience Magazine, MyModernMet, Flavorpill (Global Edition), Ottawa Citizen (Live Web Chat); The Beaverbrook’s Tableau Magazine, the Telegraph-Journal, Linda Magazine (Netherlands), enRoute, Fairmont Magazine, Daily Candy, the Chicago based Design Bureau, Big Picture and many others!

We will release two new images every two weeks, direct to your inbox! Make sure to sign up for our newsletter if you haven’t already, so you can get first crack at the editions before they go public. Like our friends at 20×200, we think art is for everyone and we aim to make buying art easy, friendly, and affordable. Our name reflects our navigation – look, buy, and learn about art – and we hope to inspire new and existing collectors to buy art from our enthusiastic young artists at a pivotal time in their career.

To read more about what we do please explore our FAQs and the other information we have made available to you throughout the site!

Who We Are

Emily McInnes

Founder and Director

Emily McInnes is the Founder and Director of EYE BUY ART, an online gallery where we make it easy to collect award-winning, affordable art by rising stars in the world of photography. She is the Co-Founder of the international Flash Forward Festival, which is acknowledged as a critically important vanguard for introducing emerging talent from Canada, the UK and the US to a global audience. In 2009, Emily was chosen as one of twelve “women entrepreneurs who make a difference” from among 1,500 global applicants to attend a private workshop hosted by Seth Godin in New York. Seth is one of the most influential thought leaders in the world, and highlights of the program were published on his website, Squidoo.

In 2004 Emily became the Director of Creative Development of CONTACT Toronto Photography Festival, which at the time was a grassroots photography festival with an operating budget of under $200,000. In 4 years she transformed the organization into a high profile, internationally recognized institution with a $2.5 million operating budget, that put Canadian artists on the map.  Emily has curated numerous large-scale public art projects with the mission of democratizing art by bringing it onto the streets where millions of people gain access to it outside of the traditional museum context. Some of these installations include Rodney Graham’s upside down trees wrapped around the pillars underneath a major urban expressway, projected images by legendary Magnum Photographers on the façade of the landmark hotel The Drake, and an installation of 20 aerial photographs by Eamon Mac Mahon along the moving sidewalk at Toronto’s Pearson International Airport. She founded EYE BUY ART in December of 2009 in order to build democracy into the act of buying art.


Headshot: Aviva Phillips

Aviva Phillips

Project Administrator

Aviva thrives on human interaction and is a natural at developing efficient communication streams. At EYE BUY ART, Aviva is the mastermind behind the curtains in the Wizard of Oz. She is the connection between the gallery and the artists, corresponding across continents, preparing materials, and lining up the release of each image. She is instrumental in the coordination and execution of our marketing campaigns and promotional strategies, both online and in print – and if that isn’t enough – she is also completing a degree in Media Studies at the University of Western Ontario. Before joining EYE BUY ART, Aviva worked at Rivet Global Advertising Agency and Bell Canada. Now we’re lucky enough to have her.


MaryAnn Camilleri

Founder and Executive Director, The Magenta Foundation
Co-Director, Flash Forward Festival

Returning to Toronto in 2004, MaryAnn Camilleri developed the ideas that resulted in her first independent projects, Flash Forward 05, an international emerging photographers competition; and Carte Blanche Vol.1: Photography, a survey of the state of contemporary Canadian photography. With these bold projects, The Magenta Foundation was born. Through The Magenta Foundation, MaryAnn Camilleri creates publications and exhibitions that are circulated in Canada and abroad. In cultivating alliances with like-minded individuals and organizations, MaryAnn has developed a network that enables her to bring international contemporary art to Canadian audiences and Canadian-made contemporary art to international audiences.

The Magenta Foundation has expanded into an online magazine called Magenta Magazine, a web- based TV channel called Magenta Television and now will open up Toronto’s Liberty Village to hold it’s latest endeavor the Flash Forward Festival.

Headshot: Kelsey Blackwell

Kelsey Blackwell

Studio : Blackwell
Creative Direction for EYE BUY ART Inc.

Kelsey has worked as a designer and creative head at leading multidisciplinary studios, including Pentagram in London, and Bruce Mau Design in Toronto before setting up Studio: Blackwell in 2006. Her work has taken the form of design for communication, organizational systems, processes, environments, products, brand strategies and experiences. Past and present clients include the Royal Academy of Art, the British Museum, Getty Images, Asprey, the Crafts Council, Gagosian Gallery, McLaughlin-Rotman Centre, Deaf Culture Centre, Bullfrog Power, Pelli Clarke Pelli, Gotham Chamber Opera, Rizzoli Publishing, Electric Company Theatre, the Art Gallery of Ontario, the Vancouver Art Gallery and D&M Publishing. She holds both a BFA (Photography), and a BA in Communication Design from Emily Carr Institute of Art and Design.