Instant Forest (be happy forever, just add water)

Jacob was the winner of the London Photo Festival's Street Photography Award in 2012!

  •   $100
    | 14"x11"
      Edition of 150
  •   $250
    | 20"x16"
      Edition of 50
  •   $500
    | 24"x20"
      Edition of 25
  •   $1,000
    | 40"x30"
      Edition of 5

The prints you receive are archival, chromogenic prints on a semi-matte paper with a longevity of 100+ years under normal light conditions.

The quoted dimensions refer to the paper size, and not the size of image contained within the paper. Each image is printed with a minimum 1/4" border to allow for framing, and ships with a Certificate of Authenticity signed by the artist.

Jacob Burge
Instant Forest (be happy forever, just add water), 2010
from the series Instant

In today's society we are faced with many opportunities to buy happiness. Advertisers want us to believe we can improve our quality of life by purchasing their latest products. The pace of life has changed and we no longer want to wait. We want the idyllic lifestyle as quickly and easily as possible; from mail order brides to microwave pies, anything is possible in this instant age we live in. With this in mind, I have created my own fantasy world where material goods and the landscape that surrounds us are available in an instant. 

The idea for this project came from my love of magic trees that I used to buy when I was younger. The kitch colours and surreal look really appealed to me. I decided to experiment and grow sets, and arrange them to make quirky landscapes with a hint of 50's style advertising. The idea for the concept, which was to make imaginary adverts selling instant landscapes, came from the daily assult of advertisements we all experience - wondering how far a company would go to try and sell us happiness. The sets took 24 hours to grow, and then many more hours of arranging and photographing them using a 5x4 camera. 

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